The Problems And Countermeasures Of H Company In Campus Employer Branding

With the sustainable development of Chinese economy,the competition between enterprises has shifted from possession of market,product,and contribution,to the struggle for key talents finally.For this reason,enterprises in different industries all dedicated in identifiable and humanistic employer-branding.As our potential employee,college is the largest talent pool for enterprises.It’s highly concerned by all enterprises that how to attract graduates,and make the elite out from them become core manpower of their own company.So we couldn’t separate employ-branding from campus recruitment if we want to win out in the competition for talents.Mistakes were encountered frequently in campus recruitment for lacking in understanding and basic construction of employ-branding,and those misplays might lead to some unexpected or undesirable involvements with brand of the product and corporate.By studying the employ-brand in campus,and combining the actual status of H Company,the paper raises a set of the campus recruitment method,which is practical and suitable for the development of the company.The system helps H Company to establish a standardized system of campus recruitment and find the approaches and measures,which improve the accuracy of campus selection and promote the employer brand.The system makes useful empirical exploration for the campus recruitment applying in the company.At the beginning of paper references and theories about employ-branding are summarized by author that the core concept of employ-branding is to promote employee(including potential employee)satisfaction based on Psychological Contract theory.And then the paper makes an analysis on the problems and causes of H Company’s employ-branding on campus.And targeted countermeasures and maintenance suggestions are presented at the end of the paper.