Study On Influencing Factors Of Well-catalogued Skin-care Product Marketing Effect

Current due to downward pressure on domestic economy increase and the effects of the slowing consumer income increase gradually,on the sales model and purchase behavior,there are more and more female consumers have to "well-catalogued" trend.However,it is important to note that the open-shelf customize marketing model,high-end marketing,cosmetics stores and shop counters referral marketing,there are free and flexible characteristics,but also on the marketing strategy congenital defects and deficiencies,if processes is not good "brand" and "profit",the relationship between manufacturers would be easy to breed brand sales "do not do" the impulse,difficult to abide by the value of the bottom line;Marketing is also simplified to "sell,sell,sell.Therefore,thinking about how to according to the female consumer psychology,science of well-catalogued skincare products marketing tactics,price strategy,establish the experiential marketing thinking,making its own brand in the skincare product in a competitive market survival,become each big protect skin to taste makers need to face a big problem.In this paper,based on the perspective of female consumers' demand,analyzes the following problems:First,the theoretical level: well-catalogued marketing compared with counters or vice marketing;Female consumer behavior analysis,including consumer psychology and characteristics;Second,the practice level: by collecting,sorting,analysis,summarized the relevant data,type,brand market share in domestic well-catalogued skincare products,brands commonly used marketing strategies are analyzed.Third,the practice level: based on the perspective of female consumers' demand,adopt AHP statistical analysis,empirical research related factors influencing well-catalogued skin care products marketing winner,found that female consumers related features and well-catalogued protect skin to taste the relevance of marketing.Fourth,the theoretical level: to study the construction and perfect with female consumers psychological adaptation well-catalogued skincare market marketing strategy.