Research On The Marketing Strategy Of ND Hotel By Internet Thinking

As the rapid development of internet economic,traditional industry is affected by the internet enterprises,and then competition is going white-hot.For enterprise,Promotional activities under the traditional marketing theory is hard to meet their targets.Although tourism is the main industry,competition stress still exists.The advanced learning ability and practice becomes the basic ability to adopt to the development of the society.To increase the performance evenly and win the market,hotels not only to improve service quality,but also to manage the operation as following to the internet changes,to make the marketing strategies keeping in times.This article studies on The ND Hotel,analyses features of internet thoughts in the Internet times,and points out the innovative promotional strategies.In this article,first of all,basic theory of internet thoughts,marketing strategies and innovation is presented.Secondly,the advantages and disadvantages of The ND Hotel are analyzed by STP and SWOT,to clarify its marketing position;Thirdly,study on the ND Hotels' s current marketing promotions to innovate the marketing strategies,including brand,internet,smell marketing and accurate marketing,finally to meet the demand from the internet economic,let the internet technological and sharing thoughts absorbed into the all enterprise,and optimize marketing sources.