Dijon Hotel Marketing Strategy Research

In recent years, following economic development, and upgrading of national income, and free time can increase. Those combined with income of each citizen has increased in the world, business contacts are frequent, as well as fast and comfortable of transport tools. Tourism travel has become a common trend. China's tourism and business travel growth led directly to the number of domestic hotel steady growth. Sustained economic growth, domestic and international tourists support. It is expected in 2020 the development of China's hotel industry will reach the world advanced level. As a major business economic and cultural center, Beijing and Shanghai supports the development of top hotels to meet the growing high-end business and vacation travel needs.Trend caused by many international brands wishing to do more extensive investment in China, the competition between the hotel industry has gradually extended to the Chinese domestic market. Ju River Delta, Chang River Delta and coastal areas with its thriving economy, naturally attracting the attention of investors, intense competition in the market has begun to show.Dijon Hotel Shanghai to value the mainland and even in Shanghai the next business economic development and the formation of Hongqiao transport hub, and the 2010 Shanghai World Expo effects, and then set up the construction of Dijon Hotel Shanghai, plans to provide services to guests After enjoy a full range of transportation and catering accommodation. Dijon Hotel shareholders that perennial known everything about genome before the inspection visit many countries in the world, have always like "feel at home" and preferred shareholders agreed that clean and there must be many business or leisure travelers like them, want to place each satisfaction can be checked into a hotel, it deepened the concept of shareholders, the construction of the hotel.In the construction of Dijon Hotel has completed, when in the face of environmental change, facing domestic market, the star hotels have opened, such a temporary shock-type competition. In this situation, the trend for the development of marketing channels, consumer behavior and make order questionnaires and understanding, the existing practice of providing entities, and for marketing planning and response adjustments.