Research On Marketing Strategy Of Star Hotel In The Background Of Mobile Internet

In China, star hotel experienced the highspeed growth stage from 2001 to 2008,and got into trough because of the influence of financial crisis in 2008, after a slow recovery,turn into a new low tide because of the influence of government control of public funds. Till today, star hotel’s growth is still unable to catch up with the development level before 2008., The government’s anticorruption movement is still at high pressure for the moment and public consumption showed no sign of increasing. Due to the rising disposable income of residents, tourism become the sunrise industry, star hotel served as an important part of tourism industry chain service provider, It is a great opportunity for star hotel to develop.This article is based on the background of mobile internet, regarding the star hotel as the research object, to explore the management status of international hotel industry and individual marketing strategy research, according to the point of factors promoting channel innovation put forward six main trend of the marketing strategy innovation in the future. This article aims at researching status and combining with the technical development to broaden the train of thought for star hotel’s future marketing development。Based on the combination of current situation and technology development, this article is trying to broaden the envision of marketing development in star hotel industry,solve the problem that the industry is faced with during the formulation and implementation of marketing strategy and make contribution to prosperity of the star hotel industry in China.