Study On The Strategic Development Of Taotall Technology Co., Ltd.

Generating services with the development of domestic e-commerce and the rise of Taobao. In 2008, the traditional business into e-commerce at the same time, the need to manage the traditional production, sales and marketing, e-commerce due to lack of experience, network operations outsourcing e-commerce service providers to cut into the traditional enterprise e-commerce market has become a shortcut to help all kinds of enterprise network marketing service providers to grow rapidly. In 2009, with the rapid development of Taobao e-commerce transactions, in order to solve the traditional enterprise internal management and data synchronization problems, the demand for e-commerce software and services provider intense. 2010, since it was founded Taobao sellers lack the strength and experience background warehouse management, focusing on the electricity supplier logistics service providers began to rise. Since 2011, e-commerce service providers increasingly showing a wide range of trends and segmentation, content management services from the shop decoration, photography models, operational services, customer relationship to large data consulting, product distribution, warehousing, logistics and other species variety. According to the disclosure of information in 2015 Ali service providers of the General Assembly, " 'Chinese retail platform', there are more than 4000 operators relying on Taobao Lynx platform to provide services for brands and sellers in 2014 as a whole deal size up service providers in Alibaba Group growth of 72%, 64% growth in the number of service providers. data show that the current market size of e-commerce operations and services market has reached one hundred billion yuan. " domestic electricity supplier service enterprises encounter various difficulties in development and growth process. For example: money demand, industry competition, lack of talent and so on.In this article, Taotall Technology Co., Ltd. as a case study. By using the theory of strategic management, strategic knowledge tools and supply chain management analysis to study e-commerce services, enterprise development strategy analysis, a clear corporate strategy and organizational strategy map performance system implementation.The main structure of the paper is divided into six parts. The first part is the introduction, the logic level topic describes the purpose of writing, meaning, research, research methods and articles. The second part is the literature review, summarizes the basic concepts used in this article, the relevant literature findings and analysis tools. The third part is the case described, introduces readers to basic before scouring through science and technology, history, current situation and challenges. Followed by a case study on the fourth part of the main content is a detailed analysis of the external environment and internal environment, come opportunities and threats facing businesses, strengths and weaknesses. The fifth part is the content of enterprise development strategies drawn map. The last part of the sixth for the enterprise development strategy map summary.The main conclusions of this paper is that the electricity supplier service companies can only use the power of capital markets to broaden the financing channels. The company should enhance the depth of cooperation with the existing traditional brands, including further control of rebranding, Internet integrated marketing, store operations, customer service and other aspects of e-commerce supply chain, core values, while expanding cross-border electricity supplier, roots overseas supply chain. The implementation of the strategy should focus on the performance of the system in the procurement, transportation, storage and sale of all sectors to strengthen quality control, strict compliance with government regulations, to ensure product quality is guaranteed, there are no product safety risks.