Study On Convenience Store-style Distribution Model Based On Electricity Supplier Logistics System

With the growing maturity of e-commerce, transaction amount and volume of electronic commerce is increasingly high, the network shopping has deeply influenced the traditional way of shopping. According to China Electronic Commerce Research Center data show that, as of2013, Chinese e-commerce transaction volume will exceed10yuan. Worthy of concern is a second tier city as the main area of online shopping has occupied the half of the country, but the county area successor force, in2012five or six line city new users doubled compared to the same period, the six line of the city’s growth reached a staggering150%. In November12,2013, display electronic research center China data detection, the per capita consumption and the number of county area are higher than a second tier city.But now a second tier city and county area of the development of online shopping has a problem, the distribution problem of the last mile always troubled business development, which mainly include the increase in transport costs, two returned low level of service. The county area transportation facilities, transport vehicles, construction of distribution network is not perfect, and the county area distribution in online shopping delivery distance is short, distribution range, fewer articles are many varieties, small batch frequency uncertainty and etc.. These features increase B2c development difficulties county area, the reason for the construction of logistics infrastructure is not perfect. On the other hand, the county area chain of convenience stores are operated in a single, profit is difficult, high cost, and also has24hours of operation, the advantages of integrated distribution system. How to carry out the effective joint, there will be conducive to the common development of county area of electronic commerce and the convenience store, to achieve mutual benefit and win-win. Therefore, it is important to study distribution pattern of county area.This paper studies the theory summary of relevant theories, including concept of e-commerce, e-commerce logistics system and distribution pattern, and the7-11convenience store key analysis. Then the first design of the convenience store+e-commerce business logistics mode, set preconditions pattern, construction pattern, and then analysis the advantage condition of the transformation in the mode of shopping process and convenience stores have. In addition to the electric distribution mode specific design convenience store support, from the demand analysis, site selection, distribution center location to the design of online shopping and distribution mode of county area,.as well as the solution.of county area last mile high distribution cost, the main problems of low level of service. Finally, taking Ruian city as an example, the empirical analysis verifies the importance of county area distribution mode design of rapid development, broaden the research field.