Research On Cultural And Creative Design Strategy Of The Zodiac "Dragon" In Chengbu Miao Embroidery From The Perspective Of Female Aesthetics

Chengbu Miao embroidery,as an intangible cultural heritage and a bearer of excellent traditional culture,is bound to shoulder more social responsibilities and historical missions,surrounded by various standards such as economy,culture,and aesthetics in the new era.Based on the analysis of the current status of urban miao Embroidery,in addition to the basic functions of social distribution,the more critical thing is how to sur vive in the large market wave with the elimination system,transform their o wn cultural resources so as to reach a consensus with the modern design and consumption leaders,and establish a stable and benign circular relationship.In view of how to better inherit and develop Chengbu Miao embroidery as a theoretical argument,this paper takes " Miao embroidery dragon pattern in Chengbu" as the main research object,summarizes the data collected from field investigations,and bases the pattern on Chengbu Miao embroidery on female Systematic analysis of how to better fit the design process of cultural and creative products under the scope of aesthetics,and consolidate the main points of design theory with actual cases.The overall frame is a structure from face to point and then from point to face.First,in the second chapter,the basic elements of Chengbu Miao embroidery are explained,and the historical origin,pattern characteristics,and development status areproposed as a large square cover;Secondly,in Chapter 3,the element of "dragon pattern" is extracted separately from the large squares of Miao embroidery in Chengbu,and a detailed anatomy is made,from the outside to the inside,from the visual form to the connotation story,and compared with the dragon pattern of the Han .It paves the way for the transformation of cultural resources in the fifth chapter of cultural and creative design;Thirdly,taking female aesthetics as the dominant player behind the consumption of cultural and creative products,we propose specific conceptual transformation methods for the problems arising in the development of Miao embroidery in Chapters 2 and 3—five specific principles and five application methods.Then,focus on the design measures of the three dimensions of aesthetics from the perspective of women;Finally,take point-to-face method and use specific design cases to demonstrate the above methods.Due to the limitation of time and theoretical knowledge,only the more representative dimension of the zodiac pattern of Miao embroidery "dragon pattern" can be selected as the discussion line,but in the design,as many cases as possible of the redesign of the zodiac pattern are shown,trying to provide a certain reference direction for the same discipline and the same type of cultural and creative product design research,so as to achieve the significance of living inheritance and development.The thesis concludes three conclusions through research: 1.Because of the bold and rich imagination,the Chengbu Miao embroidery pattern is different from the realism of other embroidery types,so it has more individual elements of modern design creation,and it is necessary to make good use of these existing values and not blindly develop.2.The aesthetic dimension of women is a topic worthy of further study for the cultural and creative products of Miao embroidery.They are the most potential consumers behind the cultural and creative products of Miao embroidery.The design concepts of emotion,temperature and femininity are all developed around the background of female aesthetics,and have the ability to occupy the market favorability.3.There should be a concept of cross-border cooperation in order to have a more complete sense of values and gain a firm foothold in market competitiveness.