| As a change in the pattern of industrial and the speeding up of the process of urban renewal, along with the decline of the old industrial base of the northeast at the same time since the beginning of the 21 st century, result in a lot of old factory buildings vacant and abandoned. Due to the old plant damaged old facade of the building space has been unable to meet the people of life and aesthetic requirements and uncoordinated with urban renewal of the whole building facade style. On the facade of the old factory building of visual design, in the overall image of the greatest degree of change the building to urban development and achieve twice the result with half the design, so it has a very important significance to its visual design.As the first image space of the old factory building facade building, it directly affects people’s perception of the first building facade, which has very important significance for buildings. This paper is from the opposite of the old factory buildings with space itself historical value perspective and cultural ideas and protect the ecological environment of the visual design of the old plant building facade. According to the characteristics of different types of old factory building facade to study, analyze and summarize the historical evolution from the facade, combined with the old factory building facade visual design of the present situation, try to color from building materials, and analyze the building facade image facade and regional culture characteristics, setting Huaan Factory of Qigihar City as an example, on the base of the cultural and creative design, aesthetics, architecture and basic materials science and other disciplines, analysis the old factory Huaan Factory building facade to explore how to preserve the value of its own inherent at the same time, to make the visual design of the building facade meet the needs of people.Through the visual design of Qiqihar Huaan Factory old factory building facade research, combining the old factory building facades with creative culture better organic, do further study of the old factory building itself industrial elements, refining regional culture as a decorative pattern, using the characteristics of local materials, having visual design from the model design of the building facade, color, decorative pattern and details of Huaan Factory, make it not only retains the hallmark of the industrial age, also has a distinct geographical and cultural characteristics. |