Black, White And Gray Are Used As The Main Colors In Packaging Design

In the commercial market,colorful commercial packaging for the sale of products laid the foundation,played the role of silent salesman.Good packaging can not only play a role in the protection of products,but also through the form of packaging,graphics and text,color and other visual arts reflect the product culture and connotation.Therefore,designers need to carefully choose the color of packaging design,especially the selection of the main color,but also the whole packaging design of the most important.The main color plays a very important role in the packaging design,it can dominate the whole sense of packaging color,color as the main color is the most common form of packaging design market,with other auxiliary color collocation,whether it is the visual impact of strong image or a high degree of harmony of the overall sense,can play to attract consumers.However,in many dazzling,colorful packaging,there is a class of packaging,choose a colorless system-black,white,gray as the main color packaging design,played a different role.Generally speaking,black,white,gray is no color "color",it is easy to be overlooked.However,in the commercial information and color of the rampant market,a variety of colors in the eyes of people,causing public visual fatigue.And black,white,gray system by virtue of its pure,pure,elegant,solemn characteristics,give an alternative visual feeling,then played a very good market effect.The topic of this paper is black,white,gray as the main color in the packaging design of the application,divided into four parts to specific analysis of the description: first chapter of the introduction of the first part,briefly carding the research situation,innovation,research focus and research difficulties.The second chapter mainly introduces the outline of black,white and gray,outlines their definition and visual psychology,and has a certain research and understanding of its color knowledge.The third chapter is the key part of this paper,through the analysis of excellent design cases,summed up the use of black,white,gray as the main color for packaging design application law,including its characteristics,functions,application forms and other auxiliary color relations.On this basis,the three colors as the main color in the packaging design of the application has a comprehensive exploration and understanding.Chapter fourth is the practice part of this article,using the colorless system above in my graduation design practice,will be chocolate packaging design as the theme,black,white,gray as the main tone of the design attempt.Using the inherent color of the product to design,trying to find the best black,white,gray tone of the packaging of the visual effects.