Children's Drug Packaging Design Elements And Consumer Acceptance Psychology Research

Children's medicine compared with general drug on the market,on the drug use safety,reliability,care should be take into account the children's psychological accept ability of consumer.According to the requirements of the state corresponding measures for the administration of drug,drug packaging design is directly related to the compatibility of drugs and packaging material performance,more directly related to the drug stability,from this Angle medicine packaging design,has become an integral part of pharmaceutical packaging.The first consideration is children's medication safety,reliability,as the children's medicine packaging design,besides should reflect drug performance,considering the enterprise's external image,also need to further improve the design quality,and thus more ability by consumer spending.Consumer behavior is a kind of psychological recognition.What kind of children's medicine packaging to win children,children's parents recognized this specific consumer groups,it is early in the design workers should default to consider in the design process.Bright beautiful color,the color of the visual distinguish,intuitive and lovely cartoon image,safety standards for children's groups,etc.,will become an important external requirement to attract consumers.Considering the children's medicine packaging design,designers should have the perspective-taking ability,preset for the consumer,such ability on the drugs packaging design to realize the consumer psychological ability to accept replacement,only in this way can packaging design more accord with aesthetic demand.Based on children's medicine in terms of packaging design of patients accept psychology research as the beginning of writing subject,starting from the two aspects of design psychology and accept psychology,focuses on analyzing the consumer psychological demands in medicine,drug safety;At the same time,according to the request of the particularity of the children's medicine,this article from the drugs packaging color,shape of the production enterprises and image points in the chapter,according to the demands of the children's medicine reliability,protection,convenience and care four aspects discusses the children's medicine packaging design,according to the drug packaging design,the introduction of accepting psychology content,mainly discusses on the children's medicine design interdisciplinary integration possible.At the same time,the grade of the children's packaging design enhance the production efficiency of manufacturing enterprises the potential hidden impact of nuclear power.