Research On The Relationship Between College Students' Social Network Motivation And Related Factors

In recent years, with more and more Chinese college students using social networking sites,it has been a heated study.In order to explore the relationship between college students' using social network motivation and its relevant variables,this study develop a questionnaire about measuring college students'using social network motivation.This study follows such methods and steps:1, According to 92 college students'open questionnaire,collect and organize the social network use motivation item;2,According to 151 college students'social network use motivation initial questionnaire and SPSS15.0 software,explore the psychological structure of the social network use motivation;3, According to 650 college students' social network use motivation formal questionnaire and Mplus7.0 software,verify the psychological structure of the social network use motivation.In addition,according to the related regression analysis, the mean difference test,explore the relationship between social network motivation and relevant variables.This study follows such conclusions:1, College students' social networks using motivation are composed of three dimensions,including searching for information, maintaining a relationship, leisure entertainment; 2,Among different grades and methods using social networks,college students'social network use motivation level and condition are different; 3, College Students' social network self presentation tendency can predict the level and status of using motivation; 4, College Students' social network use motivation can predict the use of strength; 5, College Students' social network self presentation tendency can predict the intensity of use; 6, Social network use motivation in social network self presentation tendency and social networks there is a part of the intermediary role between the intensity; 7, College students'life satisfaction of social networks using doesn't play adjusting role between social network using motivation and strength.