Research On The Development And Innovation Of Chinese Animation Film Since The New Century

Since twenty-first Century, the development of the global animation film market has become more specialized and commercial, among which the development of the United States is the most rapid and professional. It is worth reminding that, the rapid development of American animation film, not only because of its animation technology developed, more importantly, its film themes and thinking and other aspects of innovation. However, in contrast to China's domestic animation film market, although the situation is a hundred schools of thought contend, but from the animation film's manifestations and themes and thinking, it does not have its own characteristics. Most of the themes of animation and film works are still based on imitation and plagiarism, and there is no substantive breakthrough, which is the main reason for the stagnation of China's animation film.Therefore,it is of great theoretical and practical significance for the development of Chinese animation films in the new century to make innovations in the theme,expression and thinking of the animated films.This research mainly by empirical research and normative research,case analysis, literature research, with the help of all kinds of relevant cases, documents,and report on cyber source, the definition of related concepts Chinese and early development of animation film basis, to further explore the mode Chinese animation film development in the new century, such as the government led development,industry agglomeration, investment diversification, the development of derivatives industry development gradually. Then, through the study, we find that the main problems of Chinese animation films are lack of creative content, exaggerated content,vague positioning and lack of professional talents since the beginning of the new century. Finally, from the four aspects of content innovation, technological innovation, thinking innovatin and marketing innovation, this paper analyzes the innovation path of Chinese animation film in the new century.