Promotional Design Research On Green Travel

In today's accelerating urbanization,in the automotive industry and blowout fuel industry development brings us modern superiority at the same time,also produced a series of "city disease":air quality drop,residents difficulty rising continuously.The government in order to ease traffic congestion and improve air quality,under the theme of "green travel" implementation of bus priority strategy,in order to encourage the development of slow traffic in the city.Under the strategic of "green travel" in chengdu aims to solve the problem of "the last kilometer" problem in the implementation of public bicycle service.This paper tries to break through the public bicycle traditional card mode,research to the intelligent mode to unlock the APP,payment and query,will research orientation in the APP,posters,and car body advertisement design.Books through the network questionnaire survey,to propaganda and promotion of public bicycle medium definition and classification respectively at home and abroad for the development of the present stage public promotion of bicycle design detailed analysis,summarizes the problems existing in the present stage public promotion of bicycle design.Analysis of main target audience and potential audience,will promote the goal of the main set in adolescents and youth,propaganda of media is presented in the form of bodywork,posters,APP.Public bicycle solve APP users do card,finding the car difficult problem,and so on.In convenience residents as well as from another aspect to motivate people to switch to public bike instead of private cars,as far as possible in the short posters and advertising propaganda of car-body from physical and psychological experience position to consider audience,let the audience feel public bicycle convenience as well as the public bicycle can bring benefits to the environment and traffic.To alleviate the current environmental and traffic problems.