Research On Poetry Advertising In The Song Dynasty

During the Song Dynasty,poem advertisement was variety and learned widely from others' strong points.Poem advertisement was one of the most representative kind of the advertisement forms.During the Song Dynasty,the policy,economy and culture had a really great change.In this context,poem advertisement had been popular in the market.The poem advertisement in the Song Dynasty had been not only various but also culture-loaded.It put the information of commodity and language arts together and communicated by artistic expression technique.Different kinds of poem advertisement communicated author's observation of market and showed the tradition of that time.Therefore,poem advertisement had pragmatic value of benefit to sale and solicit customers as well as great artistic value.This essay chose the poem advertisement in the Song Dynasty as study object and tried to systemically study on the reasons of the boom of poem advertisement,appeal characteristics,media and the effect.Furthermore,we can comb and summarize the periodical results of the poem advertisement in Song Dynasty.