| In today’s world, companies have a complete VI design, can give the enterprise anew life, excellent VI design is based on enterprise culture. Brand strategy plays aleading role in the competition. Enterprise seek development, we must accomplishself sublation, such ability in the brand competition winner. In this paper, combiningthe theory of brand strategy, and jiangxi Huanyu automobile sales co., LTD.,combining the actual situation of worldwide, the jiangxi Huanyu automobile sales co.,LTD., into a new worldwide VI overall idea is put forward. Will China’s traditionalculture elements into the whole world of jiangxi Huanyu automobile sales co., LTD,VI design, can make the enterprise brand image more endowed with cultureconnotation, and is deeply rooted in the hearts of the people, establish good corporateimage. |
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