Flat Visual Expression In The "micro-information" Era

In the contemporary era of rapid development of information,more and more information is passed in the form of "fragmented",and the corresponding forms of visual communication are increasingly showing a nearly flattened performance.This expression has been widely used in modern society.Such as web design packaging design architectural design……For example:IOS7 system interface design style introduced in Apple in 2013 was flat,the auto logo of MINI,Audi,Citroen brand were opened flat design from 2015.Actually,the word "flattening" comes from the earliest business management which is intended to remove the vertical redundant structure to achieve a horizontal and efficient management of the organizational system.And later,it is gradually applied to the visual design and decorative effect.Its characteristics are reflected in the removal of excess perspective,texture,volume and other 3D elements.Deleting the simple to prominent important content which shows a a design style of clean and tidy interface.At the same time,more and moreflat coated paintings have been accepted by artists and art consumers.I think this kind of development is inevitable.First,this kind of information dissemination is in line with people's fast-paced living conditions of information needs to streamline,second,it's easy to remember and spread,so it becomes the first choice for visual expression.And there is another important point is with the development of social civilization,people's awareness of freedom has improved,the aesthetic purport has changed.The original "painting" as "political propaganda tool" and "function" is gradually reduced,it is replaced by the public oriented publicity,and information transmission method,even entertainment and self-expression.It emphasizes on the human spirit of pleasure and emotional expression.Therefore,the "flat" visual expression is a simple,free and yet beautiful expression which is in line with modern multi-information and fast-paced lifestyle after the identity of the people get gets liberation and freedom.