Research On The Improvement Of Jiangxi Red Culture Soft Power

With the increasing improvement of material living standards,people's demand for spiritual culture is becoming more and more prosperous.Accelerating cultural development has become an objective requirement for the building of a powerful and cultural nation today.Since the report of the 17 th National Congress of the Communist Party of China proposed to promote the great development and prosperity of cultural development,raising the country's cultural soft power has become an important content and main task for the building of a strong cultural country.Red culture is a revolutionary culture which born in the war and the revolutionary era.In the new era,more and more unique vitality emerges.Red cultural soft power is an important part of China's cultural soft power.Jiangxi's rich red cultural resources and unique features,Jiangxi red cultural spirit was born in this piece of red land,Jiangxi red genes continue to inherit in the old revolutionary base area.Jiangxi's red cultural soft power is the main content of cultural soft power in Jiangxi Province.Enhancing the red cultural soft power of Jiangxi is an important embodiment of inheriting the red genes,which is of great significance for building a strong cultural province in Jiangxi.Based on the concrete facts of Jiangxi Red Resources and based on the basic theory of cultural soft power,this paper systematically studies how to better promote the development of Jiangxi's red cultural soft power to stimulate people's red cultural awareness,red cultural self-confidence and red cultural self-improvement.Speed up the construction of a strong cultural province in the central part of China and provide ideological,spiritual,and cultural support for the construction of a beautiful and fertile Jiangxi.This article analyzes the connotation of the red cultural soft power in Jiangxi,and defines Jiangxi's red cultural cohesion,competitiveness,attractiveness and influence as the main constituent elements of Jiangxi's red cultural soft power.This article analyzes and analyzes the related data and data of the development of Jiangxi's red culture and cultural industries,sums up the achievements and advantages in the construction of Jiangxi's red cultural soft power,and analyzes the problems existing in the construction of Jiangxi's red cultural soft power.Although the red cultural undertakings in Jiangxi continue to develop,the red cultural industry is still in the ascendant,the red cultural innovation ability is increasing,and the red cultural exchanges are expanding.However,the red cultural resources in Jiangxi have not yet been scientifically protected and utilized.The development of the red cultural industry is not yet mature.Jiangxi Red Foreign exchanges in culture are still weak,and there is a lack of talents engaged in red culture.In view of the problems existing in the construction of Jiangxi's red cultural soft power,this paper will propose to enhance Jiangxi's red cultural awareness and cultural self-confidence,develop Jiangxi's red cultural undertakings and cultural industries,expand the international influence and attraction of Jiangxi's red culture,and accelerate Jiangxi's red culture.Independent innovation,organic combination of the era characteristics of Jiangxi red culture and regional characteristics,and the construction of a high-quality cultural talents and other countermeasures.