Research On The Guiding Force Of Government Public Opinion In Public Crisis Events

Today,the international situation has become more and more complicated.Terrorism,extremism and separatism spread in speed all over the world.Meanwhile,China is experiencing structure transformation accompanied by internal confliction,environment pollution and geological disaster,which lead to frequent happening of the public crisis.They bring extremely impact on China society stability and development.Some vicious accidents struck society and people with higher frequency,broader area and larger scope,including SARS,Wenchuan Earthquake,Sinkiang violence,Tianjin explosion etc.Generally speaking,the public crisis will be comprehensively concentrated and cause millions of consensuses and rumors in a short turn-around time after breaking out.It's a vital task for the government to leverage guiding force to direct consensuses during or post occurring of public crisis,to tell the truth,to eliminate rumors and to ensure stability aiming to work out an excellent solution to pass the crisis smoothly.The article focuses on the research of the government guiding force of social opinion in the public crisis,which is presented based on the background above.First of all,it defines,classifies and analyzes the relevant conceptions of public crisis and guiding force of social opinion in contrast of internal and external research to ratiocinate the effects of the government guiding force.Secondly,the article digs out the guiding force issues existed in the government responding when the crisis happen,which include guiding force deficiency and deduction.The deficiency is reflected as keeping silence,failing work and disobeying with facts while the deduction is reflected as out of control and out of measure.The root causes are government philosophy lagging,shortage on relevant law and mechanism,channel limitation and inadequate leadership media literacy.Moreover,the article summarizes experiences and lessons according to the real practice analysis towards both internal and external cases.Regarding to the observation and research on the distinguished roles which the guiding force played in the procedure,it refines the guiding force as six key elements,including guidance,control,expression,synergy,monitor and dilution.It affords an opportunity for the government to better understand the guiding force in multi-dimensions.Finally,the article provides a feasible workaround to enhance and improve the guiding force,which covers four essential factors: Renew idea – change from restricted to open,tolerant,transparent and harmonious;Renew guidance – transform from fully control to macro mastery and propagandize positive energy;Renew attitude – adjust from autarchic to considerate,negotiable and directive;Renew mindset – convert from monitoring to relying on the guidance of attainment,standard and mechanism.