The Use Of New Government Media By The Grassroots Government Under The Framework Of Social Governance

At present, our country society is facing serious situation of rapid change and social transformation, social members are separated from the highly integrated unit into the formation of multiple interest groups, which proposed the new challenge to grassroots government in social governance. Facing the new situation and new problems,the grassroots government must keep pace with the Times and adjust the original idea, to follow the basic logic and ideas of the social governance, keep developing the social management system and social governance capability. Social governance has its own internal logic and value pursuit. Community governance is system which pluralistic society main body participate, information transmission and feedback is particularly important in this process. In the face of "the big society, small government" trend of social governance, the role of the news media also highlights, especially has the characteristic such as timeliness, interactivity of new media has from pure propaganda tool for an important role in social governance.New media of "tool" and the "target" of social governance have closed relationship between the two.According to the 2014 national e-government development of new media research report, the central level of government affairs of new media showing a flourishing situation but the use of the grassroots government which is the most close to the ordinary life showing silence.Based on the new media in the governance of the grassroots government affairs as the research object, take xi'an Weiyang area as an example, select 10 streets to weibo and a street to WeChat as samples to statistically research their content between September 1,2015 to November 30,2015. Studies have found that grassroots social governance of government affairs at the grass-roots level in the operation of new media which should go a long way were in both aphasia and anomie,such as formal, passive, anomie, weak at service and so on,which severely restricted the shaping of the government image and the government credibility.At last,the essay put forward the approach and strategy that the new media of grass root government combine with social governance.In the process of grassroots social governance, grass roots government should have the function of the new media to the clear government affairs, take use of e-government propagation characteristics of new media, expand democracy at the grassroots level, safeguard citizens' right to know, to participate and to supervise and promote the social positive energy, building up harmonious community culture, integrated service contents constantly, optimize the service mode, provide quality and efficient public services to the public. To adjust social relations, coordinating social interests, resolving social contradictions, maintain social order, the ideal goal of achieving social governance.