Medical Advertising Illegal Problems And Solutions

With the deepening of reform and opening up in China, the medical market competition is increasingly fierce, multiplying medical advertisement. Medical advertisements provide guidance for patients seeking medical treatment and popularize advanced medical technology,but the exposed problems in the process of development cannot be ignored. In recent years, some illegal medical advertisements have completely deviated from the purpose of protecting people's physical and mental health, bringing huge misleading to consumers. Therefore, how to effectively control the illegal medical advertisements has become a widespread concern in the community.This paper attempts to reflect on the problems existing in the medical advertisement's system,and puts forward some corresponding measures. The article is divided into five parts. The first part is the introduction. First of all, it introduces a real case to raise the object and then elaborating this article's research mentality and research methods. The second part is the overview of medical advertisement and its legal regulation. Firstly, it briefly expounds the definition, characteristics and related concepts of medical advertisements. Secondly, it summarizes the relevant laws and regulations of medical advertisements, and finally discusses the significance of regulating medical advertisements. The third part is the main form and harm of illegal medical advertisements. Firstly, it elaborates the current situation of medical advertisement in China, and then summarizes the main form of illegal medical advertisements, finally analyzes its harm. The fourth part focuses on the causes of illegal medical advertisements. There are mainly the imperfect existing legal norms and administrative supervision mechanism, the lack of administrative review and penalties. The fifth part puts forward the corresponding measures, mainly including the following aspects: perfecting medical advertisement legal system; establishing an effective supervision mechanism; strengthening administrative review system;increasing punishment of illegal medical advertisements; building a high-quality law enforcement team; increasing the legal awareness of consumers.