Research On The Control And Utilization Of Media By American Political Parties

Since the dawn of the political party,it has been closely connected with the media.American parties experienced the ‘media be controlled' period,the ‘media escape from control‘ period and the ‘interactions between media and political parties' period.W ith the upgrading of media technology and the rise of mass media,the political parties and party politics is becoming easier be influenced by the media.The development of media has casted great influence upon parties' and party politics' function and organization.On the contrary,American parties gained themselves better ways towards the media challenge.When media firstly left parties and became independent,the method political parties chose was kind of passive and immature.But today,parties' choices is becoming more and more flexible and various,such as regulation bond,capital control,lie and betray secrets,public relations and so on.Compared to the original choices,these are more indirect,effective and secret.Not only the mainstream partied like the Democratic Party and the Republic Party are using media to expand its influence and express political appeal,but also the small parties.American political parties presented certain characteristics and regulations in the process of control and make use of media.Through the research of the item we can make predictions on where this is going.Anyway,the bilateral interaction between political parties and media will not change.The so-called media's independence is relative,without the support and information supply from parties,this independence is hollow and abstract.Meanwhile,the free-from-media political party also does not exist,Media will not corrupt but consolidate the capitalism system.In the long view,parties use media,media depends on parties,their interdependence and bilateral interaction mode will not change.