Research On The Interaction Between New Media And Traditional Media In Sudden Incident

With the progress of era the media technology has realized the leap frog development, at the same time, along with the reform of Chinese society; sudden events are emerging in an endless stream. Media environment has changed over time, enriching the connotation of “intermedia agenda setting”. And, media issues tend to have the features of interactive influence and two-way flow. Sudden events are always been brought into sharp focus for its particularity. Meantime, agenda interaction among different media has been fully revealed in the course of information dissemination on sudden events, which is especially obvious between new media and traditional media.Based on the interpretation about intermedia agenda setting and the conception of sudden events, this thesis presents the need for agenda interaction between new media and traditional media in sudden events. Besides, the thesis mostly analyzes two effects of public opinion caused by agenda interaction. Then, interactive mode and interactive effectiveness are refined from the analysis. Finally, according to new media and traditional media, the tactics on agenda interaction are mainly analyzed, aiming at guiding dissemination practice with the help of theory summarized from realistic society.