Research On The Optimization And Upgrading Of Ski Tourism Industry Structure In Northeast China Based On Industrial Clusters

Northeast region as China’s earliest ski tourist industry, the size and the degree of influence the ski tourist industry are among the forefront of the country, after years of development, has formed a set of ski sports, ski entertainment, skiing science and technology, culture as one of skiing ski tourism industry cluster shape. But with the development of the ski tourism industry, especially with the rise of Beijing’s bid for the Winter Olympics, Beijing and Hebei Province ski tourism industry in Northeast dominant position in the ski tourism industry has been a great challenge. Ski Tourism Industry in Northeast formation mechanism in itself, in terms of contribution to the regional economy, maturity all there is a great gap, upgrade and optimize industrial structure urgently.In this paper, the theoretical analysis and practical analysis, typical survey and expert investigation, documentation and other methods, integrated use of industrial cluster theory, industrial structure and optimization theory, industrial economics, sports management theory of tourism on the status quo in Northeast ski tourism, there is a problem, and study the mechanism of the ski tourist industry structure optimization upgrade of industrial clusters based on the theory, and based on the above studies, propose the development of Northeast ski tourist industry.Ski tourism development in Northeast favorable conditions, ski tourist industry personnel structure, technological structure ski tourist industry has certain advantages, but the ski tourism industry policy, investment and financing structures, industrial demand structure, there are problems inside and outside the structure of the environment. Ski tourism industry development in Northeast main problems have fewer characteristics of the project, inadequate facilities, lack of cooperation mechanisms subject, insufficient effectiveness of collaborative management, cognitive mechanisms behind the ski tourism industry, market aspirations and mobilization is poor, resulting in insufficient attractiveness, and because there is no scale ski tourism industry, the leading role of related industries obvious.Industrial cluster upgrading the industrial structure optimization as an advanced form, can promote the development of related industries, from top to bottom, the article discusses the ski tourism industry clusters to promote industrial cluster upgrading optimization driven elements, and in promoting the analysis of the ski tourist industry on the basis of the elements structural upgrading and optimization of the power transmission mechanism mechanism, driving mechanism including technological innovation power, ski tourism industry operating momentum, dynamic ski tourism industry development environment and analyzes the dynamic mechanism of the transmission mechanism between the ski tourism enterprises and stakeholders, to arrive at the development of Northeast ski tourist industry of snow sports product innovation, technology development path of innovation, optimize the northeastern region of the ski tourist industry management and marketing model Zen industrial system and institutional innovation.