Chengdu Fitness Club Network Marketing Strategy Research

The rapid developm ent of the Internet, to provide people with more convenient and fast way of life, especially the mobile Internet has become a new necessity in people's lives. With the continuous improvement of people's living standards, people of sports, health, entertainment, consumer demand is incr easingly vigorous, the development of sports industry become a new growth point of national economy, the sports industry the industry itself is a sports competition performance industry, sports fitness and leisure industry and sports venues services, sports and fitness club is an important part of sport fitness and leisure industry. In the "In ternet plus" under the background of multi channel network marketing service for the sports fitness club competition and development has created opportunities for promoting the development of sports and fitness clubs, plays an important role in brand promotion. Fitness club use network marketing service is the effective means to enhance the competitiveness of, is still in the preliminary stage of development.This paper mainly adopts the methods of literature review, case analysis and in terview method research methods, in network marketing on the basis of the theory, to the fitness club of Chengdu network marketing service are an alyzed, respectively from the health club marketing development present situation, the advantage of network marketing service development and network marketing product stra tegy, channel strategy, price strategy and promotion strategy angle are discussed in detail.Studies suggest that:(1) fitness club of Chengdu development there is a website design is single, service level is low, the network marketing methods such as a single problem;(2) fitness club network marketing in Chengdu not only to pay attention to the physical product display, but also to design different types of gym and fitness packages according to consumer demand for a gym membership, membership services and products promotion.(3) the network marketing of fitness club in Chengdu is not to attract new customers, more important is through the network marketing promotion fitness club service quality, enhance the old member of the viscous and service, so as to enhance the fitness club brand image.(4) buy platform is fitness club of Chengdu is the common platform to the promotional products, is the best platform, low-cost str ategy is fitness club network marketing of pricing strategy, low-cost strategy can be effectively enhanced publicity and promotion of the fitness club, upgrading of the consumption of fitness club experience, thus enhancing the degree of consumer trust of the fitness club;(5) fitness club of Chengdu in the network marketing, should be taken to integrate marketing strategy, that is, to fully integrate of ficial website, twitter, blogs, QQ group, micro channel network media, thus expanding big club product propaganda efforts.(6) fitness club of Chengdu should build their own database through the background data for data mining, fully understand the consumer demand, so as to be able to effectively to provide consumers with persona lized fitness packages;(7) bear run mode according to the needs of different levels of fitness club provides different measures, the mobile Internet app platform is built, not only for the fitness club introduced certain flow, at the same time free display, publicity and promotion of venues, fitness club stagger the peak flow, so as to improve the utilization rate of equipment venues fitness club the, and promote the development of fitness club.(8)Chengdu fitness club inde pendent research and development of APP should be mainly aimed at the old Chengdu fitness club members, so as to enhance the fitness club membership stickiness, enhance the fitness club's renewal rate.(9) fitness club of Chengdu to take in the network marketing at the same time also want to pay attention to the next line propaganda promotion activities, the offline and online marketing and promotion, so as to promote the development of fitness clubs;(10) fitness club network marketing in Chengdu is mainly through the Internet platform for members to provide more intimate, carefully and convenient service, so as to achieve the purpose of marketing, publicity and promotion.