Study On The Current Status And Development Proposals Of Fitness Clubs In Wuhan

China has huge potential fitness population and continues to maintain a high growth trend. But the current overall size of the fitness industry is still much smaller compared to developed countries. It can be expected that the health club industry of cities in China will boom. Therefore, to survey and research the status of fitness clubs in Wuhan city is of great significance. It will promote the sports industry to meet the scientific fitness and healthy living needs, and improve fitness market system in Wuhan. This dissertation uses literature materials, survey and other methods. On the basis of investigation and analysis, this dissertation puts forward the development proposals to provide a meaningful reference for fitness clubs in Wuhan.. The main conclusions are as follows:1. Lack of market and industry standards, operational standards and professional qualifications to access, there is no standardized system of operation.2. Low level of fitness industry professional, heavy entertainment, light healthy, heavy volume, light quality.3. Short-term market and speculation in general, most of fitness clubs provide similar fitness programs.4. Most of fitness clubs with low level management, service process standardization is not high.Development proposals:1. Accelerate the establishment of service standards and norms, to develop appropriate professional qualification system for access and improve the overall service level of fitness clubs in Wuhan.2. Innovate business model, enrich and strengthen the club's revenue and operating capacity with the aid of information network platform.3. Attention to the selection and training of club employee, improve the professional level of managers and coaches.4. Full implementation of the network, information management, strengthen communication with customers and building membership and cultural platform.5. Establish and improve member complaints management system, process member complaints in time.6. Through the implementation of a wide range of education and training programs to guide the concept of national health spending update.7. Actively seek government support, and expand influence.