The Challenges And Countermeasures Faced By College Ideological And Political Education In The Age Of Big Data

College ideological political education should not only pay close attention to national and international economy and political major changes and ideological field major changes,but also to keep up with the change of modern science and technology,enrich teaching contents and improve teaching method.The advent of the era of big data is a double-edged sword for the ideological and political education in college and university,which brings both opportunity and challenge.We must study seriously and formulate the corresponding countermeasures.With the development of modern technology,the skill and thinking method of people become more and more outdated.Meanwhile,the improvement period of social system is longer,therefore,for now,big data era has important influence for college ideological and political education.Big data era on the traditional ideological and political education brings many challenges.From thinking method level,the challenges are manifested in the traditional simple causal thinking,precise details,and random sample thinking.From the practical level,it has many challenges,mainly in multiple complex orientations;lack of technical and professional operation mechanism.From control practice level,it is manifested in values lost return difficult,baggage difficult to forget past and privacy protection challenge.Therefore,facing the big data era,the college must actively respond to these challenges.On the way of thinking,the college must explore the causal thinking from simple to complex,precise details related to the macro fuzzy thinking,thinking from a single sample to fundamental changes to the overall comprehensive thinking;At the operating practice level,the college should explore the use of online class personalize learning,and combine big data analysis and processing technology ideological with political education closely,and set up the ideological and political education specialized data processing in society and colleges and universities;In terms of control practice,the college should strengthen mainstream values lead position through improving network governance,and set up specialized agencies to supervise the use of network information,and improve the relevant laws and regulations to ensure college students personal privacy.