Research On The Reform And Innovation Path Of The Professional Football Fan Association Model In China

Abstrct :Football,has always been the world's largest number of participants in all types of sports,the most extensive audience,the most far-reaching impact,has been in the reform and development of the sport plays a role in benchmarking and vanguard.As everyone knows,occupation League is the core of the football industry,the occupation football club is the basic unit of the league,the fans were not only the club,is an indispensable force in the entire process of development of football industry in china.Throughout the National Football League,between the fans and the club often show mutual respect common interests,mutual support,therefore,the interaction with the fans and even help adjust its development,leading fans of the team to establish good image has always been the club's main topic.The typical form of Football Association fans Association,China Association of football fans at the beginning of the establishment of the European Association of advanced follow from the fans,and with the process of China's occupation football fans Association in these years,its mature but at the same time with the club to keep the relationship more subtle,and have great influence on negative events the scope,compared to the developed industrial fans are more depressed,serious lag in promoting China's football industry and occupation of football.Therefore,it is an urgent problem to find a suitable way for the development of our country's Football Association,which is better for our country's football career and even the whole sports industry.Fans association is a group of individual fans gathered form,the organization itself has the common character of the concept,namely system content in organization mode,operation mechanism,structure and function division based,and members of the spiritual culture,behavior,performance of the material such as the humanities content.Accordingly,this research discusses the development path of China Football Association in two aspects of reform and innovation of humanities,through the domestic and foreign representative methods such as comparative analysis,put forward the basic strategy of each of the two aspects,puts forward the theoretical basis for the establishment of more mature and more high-quality fans Association,has practical significance for promoting the healthy development of football industry in china.First,this paper analyzes the necessity of China's football fans Association of reform and innovation through the typical case and frame structure,that is the basis of the builders fans Association of China soccer market,is China's sports industry is an important content of consumers,participants occupation football club,is also the important component of social culture.Furthermore,through literature,comparative analysis,logical reasoning and other methods of investigation,analysis of case selecting occupation football club,construction and comparison of development of domestic and foreign fans Association,respectively from the fans association within the organization,structure development mode setting and organization analysis.According to the mode of reform path fans Association,this paper briefly analyzes the China Football Association development course and the present situation;moreover,the article from the fans Association nature,mode of organization,organization,operation mechanism and so on,the Chinese fans and the World Association of representative mature fans Association for comparative analysis,showing the significant the advantages and disadvantages of the existing model,and puts forward the basic construction principle of our fans Association: the principle of unified management,people-oriented principle,principle of profit;then,from the study of the nature and structure of construction,and the source of funds,the operating mechanism is divided into three aspects elaborated the reform path of China's Football Association mode.In the light of the humanistic innovation path of the fan association,this study divides the cultural innovation of the fan association into four basic components: the behavioral level,the material level,the spiritual level and the institutional level.At every level,including the status of the level of connotation and our fans Association,and analyzes the causes of the present predicament,and discusses the level of concrete innovation and development path,according to the general requirements of four aspects put forward the overall goal of humanities innovation of Chinese football association.In fact,if the fans want to form a certain scale effect,it must be attached to the professional sports club,a strong sense of belonging is the prerequisite for the formation of the fans association.On the contrary,the mature and perfect fan association can be used to purify the development environment of professional sports,to promote the localization of the club,and to establish the construction of sports culture.