Weka-based Development And Research Of High-end Members Of Dazhou Fitness Club

In the early 1980's,health club was introduced into China from Europe and the United States,then it experienced a long and difficult course of development.In this process,along with the motherland's increasingly strong pace of development,people's material and cultural life and ideology has been significantly improved.At this stage,people's health awareness is generally enhanced,so they have more time,energy and financial resources to pay attention to their health and casual life.Health club,as an important part of leisure sports industry,play an important role in enriching people's casual life and improve the level of health.At the same time,it has made significant contributions to promoting the development of sports industry.Based on the promotion of the development of fitness clubs in the City of Dachau,we use the weka data mining tools to analyze the data of the members in a fitness club,and sum up the basic characteristics of senior members.According to the analysis and summary we set up the decision tree classification model for the club to provide a theoretical basis for the development of senior members.In this paper,the analysis of A fitness club membership data in the city of Dachau through weka shows that: First of all,the older fitness members are most likely to purchase private education courses in the club and become a senior member.Members of the average monthly fitness follow.The high frequency of fitness can reflect the amount of the member's spare time or economic conditions,which constitutes one of the main conditions for the members to buy private education courses,the second consumption after being the membership.Secondly,higher education and fitness ages of the mainstream is less relative to the amount of fitness,but it is another obvious feature that makes ordinary members change into senior members.Other features such as members of the BMI value,gender and other members of the purchase of private education courses do not have much impact on customers becoming senior members.Therefore,the development of senior members and sales of private education should be targeted to the club members who have the above characteristics,which can greatly improve the success rate of sales of the senior memberships,effectively avoid high-cost blind promotion,meanwhile,increasing the overall performance and income of the club.Recommendations:(1)The excavation of the club's senior members should be targeted to the real fitness people who have a higher cultural level and fitness awareness.So clubs can carry out targeted advertising strategies and reduce blind investment costs brought about by the pressure.(2)Private education curriculum is one of the important indicators to measure club's service quality and brand effect,and the main body to imply private education courses and offer the direct services to senior members should be the club's professional and the best personal trainer.(3)To consolidate the number of the existing senior members has important significance to the club's service reputation.