Investigation And Research On The Development Status Of Mass Sports In Chengdu Under The Background Of “Internet+”

With the improvement of people's living standard and the enhancement of health consciousness,under the policy support of the national fitness service for the whole people,the "Internet +" has been deeply integrated with various fields of sports.Through the "Internet +" Integration and transformation and upgrading of the traditional sports industry development model,in the mass sports groups to participate in sports to bring convenient and efficient at the same time,to promote the development of social mass sports,but also brought great social and economic benefits.However,in real life,there are many practical problems in the process of the integration of "Internet +" and mass sports.It is of great significance to solve these problems to improve the economic efficiency of sports industry and the long-term development of mass sports.Based on the view of "Internet + Sports",this paper conducts a questionnaire survey on the organization and participation of mass public sports activities in Chengdu,and analyzes the present situation and development process of mass sports development in Chengdu from the survey results The main conclusions are as follows:1,from the "Internet +" background of the Chengdu public organizations and participate in mass sports-related living situation,the organization of mass sports-related activities,rich in participation in mass sports activities,high enthusiasm,but the number of public places,the venue of the Quality is not high,generally by rent,by way of providing activities venues.2,Chengdu people use "Internet + sports" to participate in mass sports project population base is large,but people use it less frequently,has not formed the inherent habits,"Internet + sports" in Chengdu Volkswagen The use of sports people has not yet formed a climate.3,"Internet +" the integration of the role of the sports field more refined,the mass sports crowd on the "Internet + sports" the use of the distribution of age flattening trend.4,in the "Internet +" background,the Chengdu public sports groups show new changes: the mass sports groups to buy sporting goods initiative to enhance the individuality of sporting goods to enhance the fitness time,space,convenient Higher demand for sex.5,in the "Internet +" under the background of the development of Chengdu Volkswagen sports related problems: booking sports on the line,offline information asymmetry;sports APP registered content is not conducive to attract users;to promote publicity Degrees,expand the online traffic,sports APP high frequency push ads on the user there is interference.In order to solve the above conclusions,the following countermeasures are put forward: to improve the intelligent construction and renovation of the sports venues;to use "internet thinking" to encourage the development of enterprises;to cooperate with universities to cultivate new technologies and management talents in the era of "Internet" APP registered content of the complex issues,the proposed use of third-party We-Chat landing way to avoid the complicated registration process;multi-faceted collection of popular sports habits,indicators and other related data,the establishment of a comprehensive personal sports database,to provide more accurate,personalized Sports services,to solve the "Internet +" and mass sports integration development of the new period of the relevant issues.