Research On The Promotion Strategy Of Chengdu Primary School Campus Football

Since March 2015,the overall scheme of reform of Chinese football development after release,the development of football has risen to the strategy of "national policy" new height,solution points out: the development of campus football need a solid base foundation,promote the development of it and elementary school campus football has become a focus in the study of many scholars and football fans.Foot change scheme is put forward,promotion of campus football all over the country,distinctive campus football school and campus football pioneer also continue to increase,the campus football coverage has been expanded,but by the related data statistics found that within the scope of the campus football features of chengdu in 2015 schools,81 primary schools,football pioneer(district)2,2016 elementary school campus of chengdu only 18 characteristics of football schools,and in 2016,chengdu campus football pioneer(area)only into the greater China,chengdu campus football the whole be improved.This paper studies the football promotion strategy of chenghua district elementary school in chengdu,and draws the essence from the bad.The notice about the national youth football campus activities,and the overall scheme of reform of Chinese football development policies and regulations have been implemented,under the background of the national campus football hot promotion,mainly using the literature material,questionnaire survey,interviews and field observation method,selection of chengdu to the 10 primary schools,from elementary school campus football promotion status including results,the main body,object,target value,channel platform,methods,means,content,form and management security,analyzes its existing problems and causes in the process of promoting,it is concluded that: the campus football overall effect remains to be improved;Too idealistic and narrow-minded about the goals and values of football on campus;The diversification trend of the promotion body is not obvious;We will attach importance to the guidance of the parents and ensure the safety of their work.The channel of football promotion in the campus needs to be blended;The method of campus football promotion and method is low.On the basis of this,this paper puts forward the practical strategy of campus football in the city elementary school:(1)to improve the consciousness of the team and to lead the policy;(2)to build a multi-integrated target and value management system;(3)to absorb social forces and relieve financial pressure;(4)to attach importance to the guidance of parents' thoughts and to ensure their safety;(5)to integrate external resources and broaden the channels of promotion;(6)increase the use of media technology.