Research On The Development Of Sports Tourism Resources In Sports And Leisure Towns

With the continuous improvement of China's national economic income and the increase in residents' awareness of consumption,sports tourism is developing rapidly and has a certain scale.In 2016,the Ministry of Housing and Urban-Rural Development,the National Development and Reform Commission,and the Ministry of Finance jointly issued the “Notice on Developing Featured Towns” The various provincial and municipal governments in the country responded positively,setting off an upsurge in the planning and construction of featured towns.The sports and leisure themed towns combine the sports industry,culture,and tourism to provide a new impetus for the construction of small cities with characteristics and the development of the sports industry.This paper takes the development of sports and leisure featured towns and sports tourism resources as the research object,and uses literature,questionnaires,interviews,and logic analysis methods to analyze the external and internal environment of the “Luoxin” sports town development in Deqing County.The status quo of the development of sports tourism resources was analyzed.It was found that under the background of policy encouragement and support,high level of economic development,and creation of featured towns,Deqing County relied on its own unique advantages to create sports and leisure features featuring “Luoxin”.The “Luoxin” sports town has problems in the development of sports tourism resources such as imperfect development of sports tourism products,insufficient publicity and promotion,and insufficient development of sports tourism talents.It also puts emphasis on the development of featured sports in response to the problems at the current stage.Tourism products,broadening publicity channels,enhancing publicity,and attaching importance to the introduction and training of talents,so as to promote the development of sports tourism resources for the "Luoxin" sports town in Deqing County and provide reference for the construction of other sports and leisure towns.purpose.Through the analysis of the development status of sports tourism resources in “Luoxin” sports towns,the following conclusions are drawn:(1)Policy support,transformation and upgrading of economic structure,and traditional tourism have promoted the construction of the “Luoxin” sports town in Deqing County.development of.(2)The insufficiency in sports tourism products,tourist resources,human resources,and publicity and promotion are the main factors restricting the development of sports tourism resources in “naked” sports towns.(3)In view of the inadequacies in the development of sports tourism resources in the “Luoxin” sports town at the current stage,it is proposed to establish the construction standards of a “Luoxin” sports town,to integrate local tourism resources and traditional culture,and to broaden and increase propaganda.,pay attention to the introduction of talents and training,grasping the opportunities for hosting sports events and other countermeasures.