Research On The Development And Application Of Sports Tourism Resources In Yashan Sports And Leisure Town, Gannan

Research purpose: This paper aims to use SWOT analysis method to study the internal and external environment of tourism resources development of Yashan sports and Leisure Town(hereinafter referred to as "Yashan town")in Gannan,in order to provide development countermeasures for the construction of Yashan Town,so as to promote the development of sports and leisure characteristic town in China.Research methods: This paper mainly adopts the methods of literature,questionnaire,field investigation,interview,logical analysis and mathematical statistics.Based on the field survey of natural resources and human resources in Yashan Town,as well as the survey results of tourists' questionnaire and practitioners' questionnaire,this paper analyzes the advantages,disadvantages,opportunities and threats of Dayu Yashan Town,so as to formulate countermeasures for the development of sports tourism resources in Dayu Yashan town.Results and analysis: location,transportation,ecological resources,red resources and Hakka folk traditional culture are the advantages of Yashan town.The disadvantages of dayuyashan town are lack of sports tourism cognition,sports tourism professionals and sports consumption level.The support of national policies,the potential development of sports tourism market,the high degree of public participation,and the promotion of Yashan town in the "first round of typical experience of towns with national characteristics" have improved the popularity of Yashan,which is the development opportunity of Yashan town.However,the competition of similar markets and the fragility of ecological environment threaten the development of Yashan town.Conclusion and suggestion: Yashan town has good traffic and abundant sports tourism resources.Yashan town has a good prospect for the development of characteristic industries.At present,it has gathered 39 sports and leisure projects in 5categories.The characteristic culture of the town is outstanding,and the Zen culture base,Neo Confucianism and psychology base have been built.The development prospect of sports tourism is promising.This paper suggests that developers should increase media publicity and promotion,build sports tourism brand,cultivate andintroduce sports tourism professionals,pay attention to environmental protection in the development process,improve the ecological environment,deepen regional characteristics and culture,strengthen the development of town connotation,improve the overall management ability of the town,meet the needs of tourists' service,and enrich tourism products.