Research On The Integrated Development Of Sports And Tourism In Dai Village Sports Town

China’s economic development into a new era requires the cultivation of new drivers of industrial growth to promote economic development.At the same time,thanks to policy support,the construction of sports towns across the country gradually emerged a new upsurge.Sports and leisure town accelerates the integrated development of sports industry and tourism industry,transforming the industry form from "professional" sports and "sightseeing" tourism to "mass" sports and "experience" tourism.For this,based on the existing research both at home and abroad,with Dai village country sports town,Hangzhou city,Zhejiang province as the research object,the introduction of the growth pole theory and diamond model,analysis of sports tourism in the formation of Dai village industrial growth pole of polarization effect,and then through on-the-spot questionnaire survey Dai village sports tourism development present situation to find out the present problems,and the optimization of Dai village sports tourism development and its diffusion effect,play in the growth pole forming process is put forward countermeasures and Suggestions.It is found that the sports tourism industry in Dai village has obtained six favorable factors such as production factors and demand resources,while there are still deficiencies in infrastructure,service quality,accommodation level and security assurance.Single age structure of participants;The function of promoting interpersonal relationship is not fully developed;Single means of publicity and promotion.Suggestions for the improvement of sports tourism: make comprehensive use of the existing factors in the region to optimize sports events;Improve the related infrastructure construction and improve the service level of the events;Accelerate the construction of sports tourism safety accident prevention and rescue system,improve the safety awareness of sports tourism participants and staff;efforts to build a mobile Internet publicity platform,to create Dai village "country sports" brand identity;step up the layout of supporting facilities and elements,and promote the introduction of high-quality personnel and the development of think tanks.The diffusion effect of sports tourism can be exerted in b&b industry,catering industry,other sports-related industries and traditional manufacturing industry by improving the supply level and building industrial parks.