Research On The Information Service Strategy Of University Libraries From The Age Of Media

With the rapid development of modern communication technology, network technology, multimedia technology transfer and access methods of information resources become more modern, convenient and personalized, which posed a serious challenge to the traditional library service model information services. We media in the era of media technology from university library information service innovation is important, since the only alternative media technology room University Library Development. Lag exists service concept, the overall quality of service is not high enough to develop deep information resources, user information, awareness is weak and inadequate participation in University Library Information Service currently affecting the development of the media age from under the university library.Therefore, the need for innovative university library information services in terms of service concept, service personnel, service model and personalized service,implement the corresponding countermeasures etc, to get better development.