Research On The Communication Strategy Of Manchu Folk Culture

Manchu is a relatively large ethnic group among ethnic minorities in our country and is mainly distributed in the northeast of our country.It is a typical Manchu village gathering place in Harbin,with a unique folk custom background and rich rural history.In the process of changing times,the local characteristic folk culture has been drained away and gradually marginalized.The single and passive mode of communication has hindered the development of its culture.Folk culture is an important part of Chinese culture and an embodiment of national characteristics.The paper takes Zhai town as an example,combining the study of communication,folklore,and a small part of tourism theory,using the method of field investigation to study the status of Manchu folk culture.Starting from the current situation,this paper discusses the problems that arise in the process of cultural transmission and puts forward the development strategies on the basis of this.This paper aims to inherit and promote Manchu culture,to provide new ideas for the local folk culture,to a certain extent to promote the beautiful rural construction of the town of Austin,improve the development of local rural cultural industries.