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NK Company Video Conferencing System Product Marketing Research

Posted on:2012-09-06Degree:MasterType:Thesis
Country:ChinaCandidate:F L WangFull Text:PDF
GTID:2359330374470641Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the deepening of the degree of marketization and the global economic integration, many organizations and businesses have set up their own branches and expand their business scope to every corner. So there will be a lot of contact and communication among the branches. However, with the increase of the travel cost and the life rhythm speeding up, traditional field communication and exchange can not accord with the pace of the times. With the progress of science and technology and the development of information network technology, all kinds of modern communication tools go on the stage of history,such as phone, pax and so on. However, some organizations have higher requirements to the communication effect and quality. So video conference system comes into being. Because it is a very good solution for solving the problems of customers, it is the first choice for foreign exchange in every field.N.K company as a new established engaged in the video conference system sales agent of the enterprise, will face a very large market opportunities, but also will meet the challenge. How according to the market environment and their actual conditions to develop rational marketing strategies,achieve the company product marketing smoothly, and finally establish brand advantage in as the industry leader. For such a problem, we use the theory of marketing to make detailed analysis, and build up the complete product marketing plan according to the results of analysis. The last we Puts forward relevant Suggestions.
Keywords/Search Tags:N.K company, video conference system, product marketing
PDF Full Text Request
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