Research On The Competition Strategy Of Sansen Company Based On Value Innovation

At the end of twentieth Century to early twenty-first Century is the period with the rapiddest development of UPS industry, the market has changed from a seller's market to a buyer's market. On one hand, UPS product user consumption more mature, not only care about the UPS's performance and reliability, but also pay more attention to the whole power supply system reliability and availability; not only concerned about the physical infrastructure for daily operations, also concerned about the short term, long term investment return rate and investment risk. On the other hand, UPS sales channels of business, service, marketing mode of progress and innovation in a very short time by the peer to follow, the homogeneous competition is becoming more and more serious, the price war is the main means of competition. As the UPS industry chain sales channel Sansen company information in the homogenization of the competition to take the market competition strategy, in order to maintain the sustainable development in Hunan UPS industry leading leading goal is the main research topic. The research method of this paper is mainly through the relevant competition strategy and blue ocean strategy theory, and use the value innovation theories, combining the Sansen information faced the market actual situation, analysis of how the enterprise through value innovation to meet the needs of the market and the change of the product or service, seeking to apply Sansen information in the sustainable development of market competition strategy, in order to maintain the sustained profitable growth and to improve the ability of enterprises to ensure, in a fairly long period of time is long fill do not decline.This paper intends to apply to the customer value innovation as the core of the blue ocean strategy to product, UPS uninterruptible power supply safeguard function and avoid customer maintenance as the value innovation, analysis of internal and external environment of company and enterprise competitive strategy inner link, through the reconstruction of UPS market boundary, using the delete-reduction-increase-create four step change Sansen company a value curve value innovation, make Sansen company information value innovation after the product or service (electric power security service) value curve significantly differs from the previous product or service (UPS product sales) value curve, value innovation customer power uninterrupted safeguard function needs to be fully meet, through value innovation company from the location to sell UPS hardware device based UPS projects converted to not sell products to sell power uninterrupted service power security barrier service providers, Sansen core of value innovation to service products by means of a comprehensive security, infrastructure and stable operation, ensure customer focus core business. For customers to create new value, and customer relationship is established from product to the ability and resources transformation, with customers to establish a coexistence and guarantee customer relationship. Security services beyond the original product itself to the customer benefit, enhance customer's product application, enhance the customer's operating efficiency, the protection of customer investment protection, once to establish relations of cooperation, the establishment of customer purchase decision and repurchase possibility foundation, and will greatly improve the customer's trust and loyalty, to obtain the sustainable competition advantage.