Strategy Research On Lightweight Development Of Securities Sales Department

At present,the innovation and development of China’s securities industry has ushered in the best period in history.Wealth management has become the needs of the whole society,interest rate and exchange rate market reform is accelerating.The degree of opening up the securities industry is steadily,which makes the entire securities industry innovation with the external environment and better conditions.This thesis takes Jiaxing Guo Yuan Securities Security Department as an example,to explore the development strategy of lightening the traditional securities business in China studies.Through the domestic and foreign securities companies business model and profit structure of the comparative analysis,it combined with the status quo and problems of the development of securities business in China.This thesis also described in the domestic securities industry is full of competition,challenges and vigorously promote innovation in China.Under the background of the development of the securities business department,the lightening department is necessary and feasible.Secondly,this paper will present the domestic securities business successful experience and lessons of the development of lightening concrete case analysis.Finally,it combined with the development strategy layout of the securities company and the specific conditions,but also by referring to some good brokerage business innovation model,lightweight development strategy put forward in the securities department of Jiaxing.Brokerage business is the securities business department of China’s most basic and important source of income,lightening development of the sales department has become a major trend in the transition of China’s securities companies.Research and development of light business department,no matter from the point of view of theoretical significance of China’s securities industry in line with international standards,or from the practice of China’s securities industry’s point of view,has a strong theoretical and practical significance.