The Study On Development Strategy Of All-in-One Smart Card Product Of Hubei Telecom

With the development of information industry rapidly, voice service market capacity tends to saturation, while the telecommunications industry information service obviously can not keep up with the extent of consumer demand. As the largest fixed network operator, China Telecom proposed "one to two new three" strategy, the inherent thinking and abandon the traditional channels of communication operators, from the overall innovation management, industrial pattern and business fields. This paper is in the background of Chinese telecommunication enterprises of the two transition, explore Hubei Telecom All-in-One Smart Card business established under the external environment, how to combine the Hubei Telecom internal resources to determine the development strategy o f All-in-One Smart Card business.This paper first elaborates on the strategic management, the research involved in the process of business strategy and strategic analysis theory of knowledge. Through the PEST analysis method, Five Forces model and competitive analysis model to analyze the All-in-One Smart Card business in the external environment, internal environment, mainly from two aspects of resources and capabilities are analyzed in detail. Then using the SWOT analysis method, summarizes the internal strengths and weaknesses, and the opportunities and challenges facing the outside, and the matching strategy, and to choose the appropriate development strategy.In conclusion, this paper puts forward "make full use of Hubei Telecom resources, strengthen the Hubei Telecom mobile phone card products advantage, to achieve strategic objectives to 2018 All-in-One Smart Card business added 200000 mobile users", and formulate competitive strategies cost leadership and differentiation combination, strategic implementation plan in four aspects, marketing,organization and human resources, finance, operation. In the marketing strategy, through the product, price, channel, promotion four aspects to develop targeted strategies, strengthen the All-in-One Smart Card business marketing ability; in the organization and human resource strategy, suggest Hubei telecom company to establish the provincial, city, county three level operation organization overall operation, and strengthen the talent pool and training; in the aspect offinancial strategy, put forward the "unified planning" through investment on the All-in-One Smart Card business to strengthen the control of project investment; in the operation, Hubei telecom company need strengthen cost control, ensure the quality of products and services, in response to make more efforts, and actively introduce new product concept and business model.