The Promotion Of M Bank Credit Card Business Profitability

Credit card is the main method of the future Electronic Payment and it has great effects on promoting the consumption and strengthening the payment security and payment convenience. The Credit Card Business in china is at its starting stage of development. The Credit Card Business, as the main profit-earning service in Oversea banks, increases slowly in Chinese banks because of the discrepancy of the consumption concept, defects in law system, as well as the immaturity in management. It is great urgent for Chinese bank to seek a way to effectively manage the cost and income of the credit card.In this paper, the basic knowledge for credit card is introduced firstly. The development and the profit situation of the credit card business are compared between China and that of the oversea. Then, the profit data for Quanzhou city from bank M is collected to analyze the current revenue and expenditure structure. Based on the development trend of the credit card business in recent years, data analysis method and comparative analysis, the conclusion that the profit level of the credit card business in band M depends on the card issuer, custom, product and innovation can be obtained.Card issuer should utilize the large data to seek the valuable customer group and manage customer. Besides, the credit card product should take the current economic hot and trend under consideration. Industrial card and individualized card should be issued to make the discrepancy product competition. What's more, the balanced development of the profit should be paid enough attention to, short term and long term effects should be balanced, high profitable product structure should be configured. At last, the hot of the credit card such as EPC system network and secularization of the credit card should be paid great attention to, and therelativeexperts should be imported.