XX Company Mobile Video Project Product Market Research

With the development of 3G technology, the popularity of smart phones and the integration of new technologies and traditional media, mobile video as the most important form of media, has a very good flexibility in the time and space of information dissemination. At the same time, with the three major operators to support the mobile video to support efforts, China's mobile video industry continues to emerge emerging trends. Mobile video after many years of development has finally ushered in a new round of development. Mobile video services as a based on mobile network, through the mobile phone terminal, to the user to provide film and television, entertainment, original, sports, music and other various assonance video live broadcast, video on demand, download service business, adapted to the needs of the rapid development of the mobile Internet market. At the same time, to improve the product system, improve the user experience, enhance the company's comprehensive competitiveness, improve the company's share in the field of mobile video.In the background of rapid development of China's information technology, the development of 3G mobile Internet, smart mobile phone production and sales increased year by year, which is undoubtedly the development of mobile video projects, mobile video projects will have a broad market prospects, and the relevant research on mobile video project has become a hot research field.In this paper, we take the mobile video project of XX company as the research object. First, this paper briefly introduces the development of mobile video. Secondly, this paper defines the concept of mobile video, mobile video industry chain, market positioning, product positioning and competitive positioning. And introduces the development status of mobile video, project management theory and marketing theory in China. Again, this article from the line of market positioning, product positioning and competitive positioning, combined with marketing theory, project management theory, the use of SWOT analysis, the six force analysis model and other XX mobile video project analysis. Finally, according to the development status of XX mobile video project and the existing market positioning, product positioning and competitive positioning analysis to promote the industry development strategy, and think that the current company to develop mobile video project is necessary and urgent.