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Research On The Application Of Online Sales Informatization In The Production Enterprise

Posted on:2016-10-30Degree:MasterType:Thesis
Country:ChinaCandidate:H Y ZhangFull Text:PDF
GTID:2359330482981099Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In today's domestic economy, in the Internet, mobile applications, mobile payment and other new technologies, e-commerce and its new model is booming at a rapid pace, which makes the traditional manufacturing enterprises are also bound to transform the traditional sales channels and ways to enter the online marketing camp. For enterprises have realized the initial information management, should be how to deal with this new economic situation of the new development? This requires the establishment of a complete set of electronic commerce and enterprise information management information system. The latest enterprise information system (PLM, ERP, mobile application platform, etc.) with the current most popular electricity supplier platform (Taobao, Jingdong Mall, etc.), so that the formation of interaction between supply chain and sales chain, promote enterprises to achieve better cost control, information front, to help companies get the maximum benefits of the maximum, to maximize the interests of enterprises in the fierce competition in the market for more weight.This article from the enterprise information and online sales of the concept, characteristics, in order to develop the actual situation of enterprises in accordance with the actual situation of information technology program as the target, respectively, the characteristics of the production enterprises online sales of the feasibility analysis and strategy research, from the enterprise basic information (ie, the enterprise internal information, supply chain information) and electronic commerce information two basis points, to the production enterprise e-commerce information into the sub phase, and the specific analysis of its many problems.In the country has carried out online sales of production enterprises, most already have ERP, PLM or other information platform, then these companies online sales information, with its existing information platform for effective information docking, improve the overall information capabilities, is the key to online sales information. Combined with the previous research, this paper gives an overall solution to the construction scheme of the online sales informatization in the fifth chapter and the sixth chapter, and the 10 main functional modules in the whole scheme, respectively. The scheme effectively combines the production system and the online sales system, which makes the production enterprise information system is more complete, and it is an extension of the existing enterprise information platform, which plays a role in the process of transmitting information from the online sales to the existing information platform. This paper gives an effective solution for the special business of online sales business platform, so that the specific business platform with the parameters matching, sales promotion, and other special electronic business platform business with the enterprise information system, to achieve a multiplier effect, new technology to effectively promote the rapid development of productivity.As a result of the overall construction scheme. In Chapter 7 gives the homely furniture system platform specific cases were shown and described. Through the platform of the system, we can see that when the ERP system and electricity suppliers after the Internet, changing the existing state of enterprise information, so that information into the Internet+thinking, overall information exchange performance is demonstrated in real time, the combination of the two is more powerful. Enterprise logistics, information flow, capital flow in the new network economy thinking mode to rely on information system for the re allocation and construction, so that enterprises truly see the different system platform for the integration of the breakthrough effect.
Keywords/Search Tags:Online sales, Internet integration, customization design, home application New models
PDF Full Text Request
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