N Textile Enterprises Sales Job Performance Indicators Design

Facing with the fierce competition and the rapidly changed marketing environment, the management of human resource is playing a decisive role in the realizing of the enterprises’strategic goals. The management of performance, as the core part in the human resource management is essential for inspiring, evaluating and cultivating the core talents. However, due to the lack of management tool or management experiences, the enterprises may encounter with various problems while conducting the performance management. It will inevitably affect the progress of performance management.This paper takes N Home Textiles Company as the object of study in order to analyze the major functions of the marketing department of the enterprise, the main responsibility of the sales position and the application of performance assessment index. From the perspective of the design principles of the performance assessment index, the problems that lie in the design of assessment index for the sales personnel are figured out. Advices are offered to the current performance assessment index system in terms of the barriers and the solutions. Then oriented by the solution of the problem, the designing ideas for the N Home Textiles Company’s performance assessment are clarified.First of all, based on the balanced scorecard (BSC) approach, vision and strategic objectives of N home textile enterprises, clarify the map strategy for corporate level according to the key performance indicators. Secondly, according to the strategic goals and corporate level indicators, decompose the departmental connected with the department’s mission is the key performance indicators. Again, the departmental index decomposition and refinement after sales jobs KPI target. And, in combination with characteristics of sales jobs, borrow the competency model design of performance indicators, namely the result type, quality, type and behavior type index combination of, the performance of sales staff to conduct a comprehensive and scientific evaluation. Finally, in view of the specific content of the new design indexes improvement program list and parsing.