Research On The Influence Of Tourist’s Personality Characteristics On The Products Preference For Rural Tourism

Rural tourism have promoted the transformation for the development of economic in the countryside as a new way,reflecting tourism have played a significant role in dealing with the economic downturn in the series strategy.Tourists as a basic subject of the development for rural tourism,are the core of rural tourism development.In the market environment for increasingly fierce competition,whether the rural tourism products would satisfy tourist’s the demand have become an important factor in the tourism economic development,however,traditional forms of tourism are becoming increasingly unable to meet the needs of tourists demand.Especially with the demand of urban residents is becoming more and more personalized,diverse,according to tourists for diverse personality,designing and exporting products which would meet to the needs for tourists of the rural tourism have become the key to the development of rural tourism.In this study,the impact study for the personality characteristics of tourists on the products preference of rural tourism as a starting point in the existing research on the basis of experience from the perspective of the value of tourists departing questionnaire investigation,research the impact study for the personality characteristics of tourists on the products preference of rural tourism.From the perspective of the customer Praxiology subject,This paper is a study of rural tourists,exploring the impact study for the personality characteristics of tourists on the products preference of rural tourism,Factor analysis SPSS20.0 software and sructural equation Amos 17.0 of the analysis,the following main conclusions.(1)there are five main factors that affect the personality traits of the tourists,which are:"sensitivity dimension","empirical openness","pleasant","outward","strict".the tourism product preferences of tourists are "natural scenery","rural folk","activity experience type","rural food type","service facilities" five factors.(2)Final conclusions,there are 14 support the hypothesis are stated,and 6 hypothesis were not supported.in ten factors,open dimension had the greatest influence on service facilities product preference,natural landscape protect preference and the rural food preference;extroversion dimension had the greatest influence on rural folklore product.(3)According to the verification of the structural equation model,open dimension of service facilities product preference,rural food preference has the greatest influence natural landscape preference;extraversion dimensions of rural folk preference degree of influence.Pleasant dimension has the greatest influence on the service facilities preference.Finally,according to the empirical results,this paper puts forward suggestions from the aspects of building rural tourism products,improving the rural tourism service facilities and strengthening market segments for the rural tourism.