A Study Of The Opening Mode Innovation Research Of Hefei Home-stay Tuirism

Farmhouse tourism is to provide farmers with an urban residents or tourists return to nature leisure tourism,so that city residents and tourists to get physical and mental relaxation and spiritual pleasure.Continuous develop farmhouse,has become the three agricultural production,one of the important forms of service industries,the number of consumers have been expanding.Operating farm tourism gained the income is a sideline income other than agriculture the main industry,the development of farm tourism without compromising the main industry of agricultural production,the farmer households can get more revenue.This has great significance to effectively relieve rural poverty and promoting rural economic and co-ordination of development.Taking Hefei farmhouse tour operators for the study,based on summarizing the relevant literature,first,use the sustainable development theory,stakeholder theory,transaction cost theory to explain the connotation farmhouse tour operators,and secondly,analyzed Hefei city situation,operating status Hefei farmhouse tourism,Hefei farmhouse tour operators existing problems,and finally,based on the drawing on the characteristics and experiences of our country and abroad farmhouse business development,introduction of Zhejiang Qili farmhouse business success stories,raised the Hefei farmhouse proposed innovative tour operator specific path and recommendations.Combine Hefei’s local situation.Finally,take the local conditions,"government support + business operations+ Entrepreneurial Operations + network platform to promote its" business model would be more appropriate to local development.With this mode,it can help the new rural construction,narrow the distance between urban and rural areas,build a better rural,rural surplus labor force,help Hefei farmhouse tour operators towards a standardized way,form an industrial chain,to build brand characteristics will not only help local farmhouse travel advances will promote the development of Hefei.Accordingly we made the following recommendations:Governments play a leading role in strengthening farmers self-regulatory support;standardize enterprise behavior,to protect the interests of farmers;establish and improve tourism management coordination mechanism;sound industry organizations,strengthen management training;strengthen publicity and promotion,establish a brand image.