| With the rapid growth of Internet and mobile Internet users,China posses both the largest number of Internet users and the largest Internet market in the world.From the tourism industry's traditional business model to E-commerce,and further to today's widespread use of the mobile Internet,tourism will be deeply integrated with the Internet.China National Tourism Administration announced the tourism general income is 4.69 trillion RMB in China in 2016.The tourism traditional business model is based on "offline store","wholesale and retail" and "e-commerce model".The business model of the integration of Online and Offline has been the inevitable trend of tourism development.With the lack of 020 integration in the thematic tourism market,it is an opportunity for the Orient Paradise tour company to innovate tourism business model.The Orient Paradise tour company should grasp the situation and seize the market opportunities to innovate the business based on an objective understanding of industry,own present situation,existing problems of business models.With the alteration of transaction value,transaction costs and transaction,the business model innovation building will bring greater value for the Orient Paradise tour company's customers and partners. |
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