Research On The Behavior Of Chinese Tourists Visiting Korea In The Context Of Korean Boom

In recent years,with the rapid development of reform and opening up and the economy,China is a very important and crucial role in the international tourism market,while South Korea is an important element in China's outbound tourism market.Along with a lot of tourism and shopping tourism in the process,whereas a country's tourism and shopping tourism revenue growth has played a crucial role,the development of tourism and shopping tourism industry to the country and travel.It has a significant impact on economic development.This article from the Chinese tourists to Korea tourism development present situation,combining with the this cultural phenomenon called Hallyu,with its spiritual connotation,on the basis of the theory of the sustainable tourism consumption,utility theory and slaughter friends 4 c theory theory,adopts questionnaire survey method,shopping for Chinese tourists to Korea tourism commodity behavior research,analysis of the motives of Chinese tourists to Korea shopping tourism,research on Chinese tourists to attractive tourist shopping goods,study of South Korea's development of tourism shopping strategy,positioning,and the relevant policies of government support,draw the merits of South Korea's tourism development,provide suggestions and opinions for the development of China's outbound tourism,make reasonable tourism development policy in the future and business strategy to provide certain help.