A Company Z Product Localization Marketing Strategy Research

As the competition grows international wide and the need to differentiate products start to come into play, multinational chemical engineering corporation A still incorporate its standard marketing strategy in China. In order to market their main product Z well, with the backup of international marketing theory and talking to management level employees with all respects (for example, the current sales of product Z), I closely examined the situation as followings.After a closer analysis at both general economic trend in China and also the field environment, I realized corporation A is facing both a lot of competition and also the constrain that comes from the environmental law which is getting more and more rigorous. Even through corporation has advantages on both the mature technology to produce Z and also have a large number of purchasers for now. However, corporation failed to take more share on the market by the fact that customers hasn't been recognize brand Z which is critical to market a product and its rigid standard pricing is getting its way as well (Never on sale). Also corporation A lean heavily on vendors to sell product' Z and fail to adapt local customers'need for the packaging of product Z.As such, corporation A should use the advantage of owning the mature technology to produce Z, to populate the brand. Also corporation A should localize marketing strategy, marketing product Z in different platform run sales on different platform with a plan. Corporation A should also develop a new pricing system and take into consideration the hierarchy of the customer for pricing. And given the choice of both customized product Z and also the generic type of Z to customers to be more competitive on the market. Only localize corporation A's marketing strategy, improve upon product Z wrapping, pricing, marketing platform then there would be a possibility Product Z would be taking more market share in China.