Henan Province Present Situation And Development Countermeasure Of Popularizing Agricultural Science And Technology Research

At present,our country agricultural scientific research and innovation efforts to increase year by year,has made a series of remarkable achievements of science and technology.But the agricultural productivity is not proportional to the magnitude of the science and technology innovation.Investigate its reason,is the promotion of science and technology does not reach the designated position,will not be able to establish a perfect science and technology promotion system.Science and technology is the first productive force,promotion and application of agricultural science and technology is indispensable to promote the development of "agriculture,rural areas and farmers".In this paper present the process of popularizing agricultural science and technology in Henan province as the research object,summarizes the achievements of Henan agricultural technology promotion,points out the deficiency existing in the current agricultural technology extension.As a case study of Zhoukou television rural service,new ways to explore on the popularization of agricultural science and technology.In rural of Zhoukou television service based on the analysis of the marketing model,summarizes the advantages,points out the existing drawbacks.In Zhoukou television rural service marketing model for inspiration,new mode for popularizing agricultural science and technology are put forward.Finally,combined with Henan province agricultural science and technology to promote modern,put forward the agricultural science and technology to promote the future development of Henan province.The main content of this article has the following five parts:The first part: to summarized the current situation of the development of Henan province agricultural science and technology promotion.From the government and market level points out results for popularizing agricultural science and technology,analyzes the problems existing in the process of promoting.And on the popularization of agricultural science and technology in Henan province at present stage forms are summarized.The second part: in Zhoukou television rural service,for example,to explore new way for popularizing agricultural science and technology.First of all,the service mode of Zhoukou television country service comprehensive anatomy;Secondly,it is pointed out that service promotion of agricultural science and technology in the process of value and shortcomings;Finally,points out that the rural service on thepopularization of agricultural science and technology.The third part: the main problems in Zhoukou television rural service for analysis.First of all,it is pointed out that science and technology promotion problems existing in the process of service;Second,the service for the analysis of existing problems in the process of science and technology promotion.The fourth part: in Zhoukou television rural service for inspiration,five kinds of agricultural science and technology to promote the new model is proposed."Internet +agriculture" mainly includes the promotion mode;Construct the "order" of science and technology promotion mode;Constructing the agricultural science and technology informatization service platform;To build "agricultural science and technology in study group";The villages and towns and popularizing agricultural colleges and universities cooperation mode.The fifth part: on the basis of summarizing the current situation of the development of Henan agricultural technology promotion,the combination of Zhoukou television rural service marketing model,from three aspects: government,market and enterprises in Henan province agricultural science and technology to promote the future development of targeted countermeasures and suard the countermeasure and suggestion.